Category Archives: Influences

PROJECT 3 – BRANDING AND IDENTITY

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For Project 3, we were given examples of several made up companies and asked to pick one to design and create branding medias for that company. The one example that stood out to me was the company ‘High Seas Ink’ as the theme and iconography of pirates, ships and the seaside came straight into my mind, which is one theme I would love to work on. I thought this was a great way to expand ideas on paper and digitally to create a mix of both modern and vintage materials to make ‘High Seas Ink’ appear like a successful company in its market area.

I have also taken advantage of critisms from my first and second projects, which stated I needed to develop my skills in layout and typography. I have started drawing and experimenting with paper and pen for my typography for my logo and the name of the company. I am also currently drawing my first draft for my logo, with the help of influences on Pinterest, mainly of images of ships and anchors:

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As I was looking for influences on my logo, I can across this image of tattoos, and I had originally thought about including paint and ink splatters onto my designs, I really like this idea and I want to experiment with this for this project, I love the effect all the colours have together.

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READING.

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I went to the library and borrowed ‘Cool Infographics’ by Randy Krum. I really liked this book, especially the chapter on ‘Visual Explanations’ which shows what makes a good visual info graphic without using statistics and numerical data, which is what I was panicking about when we got the brief. My favourite info graphic that was shown was ‘Figure 2-13: A 10-step process designed as a visual explanation info graphic’ designed by Rae Hoffman. It showed simply three colour-coded characters on a path to show a certain sequence of events. (pg 78)

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This design has inspired me to do something similar with maybe the events on Einsteins life, or the 8 years of developing his theory of relativity.

INTRODUCTION TO PROJECT 2.

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After being given our brief on creating a website / mobile device prototype and an A2 poster with infographics, I decided to go back in ‘Pinterest’ to have a look at some examples to inspire and influence my ideas. Most of them I found that a lot involved numbers/ percentages and graphs. This panicked me slightly as I couldn’t find any numbers/percentages that related to Einstein and his theory of relativity. However, after a discussion with Chris and a little more research, I found that you don’t need to convey ‘percentage’ data to show information through graphics. I made a mood board of my favourite ones.

infographics moodboard

27th September, 2015

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COSTA COFFEE TYPE REVIEW.

I have recently been brainstorming ideas of what restaurant or cafe I want to create a new font for. I thought it would be a good idea to create a new font for Costa Coffee as they are a huge company and they have multiple products within the company that show off their name, for example, cups, napkins, uniform, menus and advertisements. Image below shows my ideas surrounding the recreation of the Costa typeface.

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 I also feel that I could experiment with this idea a lot, including using coffee beans and food into my design, also I could experiment with a traditional Italian style type to relate to their culture and relevance of where the coffee comes from. In particular I am very fond of the ‘Stiletto’ shown in the below picture. I am going to explore this in more detail and expand on this style.

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Type+Place: 35+ Fonts Inspired by Italy

25th September 2015

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This week was the first week of lessons, we were introduced to the course and to our first brief, which is Typography. The aim of this brief is to create six original letter forms in both upper and lower case and also create example of the type being used in context. In our workshop we spent time looking on Pinterest searching for typography. By doing this I was able to get a rough idea of what kind of style I wanted to take on and what kind of ‘context’ I would like my font to be related too. I took time away from the work shop to carry on looking through Pinterest and then drawing some of my favourite fonts that I saw.

 

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Out of all the fonts I really liked ‘Thrill’ I thought it was a fun, expressive and very unique font style, it definitely grabs attention and I think any bold colour would work really well with this. This helped me narrow down that I wanted to create a font that was very expressive and striking. I would also prefer to use lots of colours or a bold colour that really jumps out to the spectator. I then went on to brainstorming ideas of context for my font, as I think if I have an idea on what item, product, advertisement etc that I am going to create the font for, I will work much better when it comes to creating the type.

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Overall, I have narrowed down, what I believe are the strongest ideas. These ideas are to create a font to go into either a restaurant or cafe menu. I think this is very unique to the brief and I can relate the font onto loads of products such as uniforms, napkins, cups, plates etc as well as the menus themselves.