FINAL FONT.

After editing the outlines in Illustrator, I started again applying the stencil effect into it. I placed a professional photo of coffee granules that had some blurry parts in it to create distance and texture behind the font. I made the lower case ‘coffee’ have the original ‘Costa’ coffee colour (magenta). I really do like this font, making all the letters lower case kept the design a lot more continuous and flowing. Keeping the style of ‘stencils’ and the background of coffee granules keeps the font relevant to the market but also I did it because I liked the theme of using food integrated with letter forms. The only thing I feel that would have been good was to carry on with developing the idea of physical design of the stencil behind actual coffee granules and taken professional photos of it.

FINAL FONT NO BACKGROUND

FINAL FONT (PDF of the font with background)

 

Development of New Font.

I took the new font I made and applied it to ‘Costa Coffee’ instead of using a different font for the word ‘coffee’ I made sure I used lower case letters for this. By doing so, I feel like it makes my font a lot more consistent and looks a lot more visually pleasing than my previous one.

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I drew this out on graph paper, I then scanned this into my computer and edited it with the curvature tool to make it look neater and make the lines stand out.

New font

 

I am going to further this by creating it into a stencil.

Development.

After this weeks workshop and group review, I have hit a brick wall with my idea and design. I feel like my final font idea isn’t original and also feel like I need to develop it more, and add lower case letters. I’ve been feeling unconfident with my designs and initial idea on my font, so I went back into looking at influences and other ways I could incorporate coffee into my designs. I started recreating my letter forms, making lines thinner and using sans serif fonts instead of serif. This is what I came up with.

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COFFEE STENCILS

After a week of experimenting and developing with the digital version of the ‘stencil’ style and my font, I decided to go back to creating something ‘hands-on’. I got some coffee granules and made a stencil out of card and created these:

Coffee Granules

 

Granules

 

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I really like the effect of this, despite the bad photo quality. I am definitely going to further this style, and take more pictures of this using different fonts and creating lower case letters. I also like the texture it creates, its a lot harder to get texture like this when I created something similar on photoshop and illustrator.