After experimenting around with my last colour scheme mixed with the font, I felt as if it didn’t fit into the context of my company. So I went back into my colour mood board and decided to take a different route for my colours. My new colour scheme has a lot more darker tones and colours in which goes well with the ‘tattoo’ style and fits into the theme of ships a little better, making it less ‘cartoonish’ and more sophisticated.
I started to focus more on my font for the companies title. I felt as if my previous font was too fancy for what I wanted to convey, despite it being a traditional tattoo style. I decided to go back to drawing on graph paper and roughly drew the companies name. I did a couple in italics and the others accurately measured up straight to the graph. I really like the effect some of these have so I decided to scan my favourites into illustrator and created them digitally.
Once I put my chosen fonts into illustrator I used the curvature tool to outline the fonts then I used different outlines for each letter to make it seem more relaxed. These were my three outcomes:
The font I have chosen to pick to go alongside my logo is the top one. I like that it sticks with the theme of ‘scripture’ yet has my own take on it as its my handwriting. I am going to experiment with this next to my current logo.
I was a little worried my original logo wouldn’t look as good when shrunk down in size due to the lines of the ship, I also didn’t majorly like the anchor part of the logo. So I decided to create something a little different to see if it would look better and experiment it with the colour scheme:
This design still needs a lot more work to do to it before its finalised however I have decided that I don’t want to use this colour scheme as I feel it looks too cartoonish and in my opinion it appeals to a much younger audience. I feel this logo would look a lot better shrunk down however I do prefer my previous logo idea and I have decided to work on that one as it fits a lot better with the context of the project.
After analysing my logo in more depth and asking for some critical opinions of others, I realised that the logo I previously created looked like skeleton hands when it should look like rope. This wasn’t what I wanted to show so I decided to go back and change it. Instead of using a grunge brush for the lines, I found a watercolour pack and decided to use that instead to see what it looked like.
I really like the outcome of this and I with this development I feel I am one step closer to my final idea for a logo.
I was experimenting with my logo and I tried changing the outline to the style of one of the grunge brushes that I found on illustrator that I also used to create the watercolour effects, I thought this came up with really interesting textures and lines. The only I issue I have with this particular logo sketch is what it may look like when its shrunk down for the brochures. I would like to combine this with the watercolour effect somehow and include the font with it.
When applying the watercolour effect I made sure I kept the same colour scheme I wanted and just applied those. I first tried it with black and white, to see how the texture looked before applying colour.
I really like the turn out of the ones at the top, however it didn’t seem to have the same effect on the anchor part and no matter what I did, it wasn’t really changing. So I gave up on this for now and started to apply to colour scheme, this is what I created:
Again, I really liked the outcome of the lines, however the anchor didn’t look as good to me. I would like to keep the ship lines in my logo however I may change the anchor part into another image as I don’t feel satisfied or happy with it.