Developing a Final Font.

Posted by Lauren Chandler

I started to focus more on my font for the companies title. I felt as if my previous font was too fancy for what I wanted to convey, despite it being a traditional tattoo style. I decided to go back to drawing on graph paper and roughly drew the companies name. I did a couple in italics and the others accurately measured up straight to the graph. I really like the effect some of these have so I decided to scan my favourites into illustrator and created them digitally.

Once I put my chosen fonts into illustrator I used the curvature tool to outline the fonts then I used different outlines for each letter to make it seem more relaxed. These were my three outcomes:

The font I have chosen to pick to go alongside my logo is the top one. I like that it sticks with the theme of ‘scripture’ yet has my own take on it as its my handwriting. I am going to experiment with this next to my current logo.

Second Logo Idea

Posted by Lauren Chandler

I was a little worried my original logo wouldn’t look as good when shrunk down in size due to the lines of the ship, I also didn’t majorly like the anchor part of the logo. So I decided to create something a little different to see if it would look better and experiment it with the colour scheme:

This design still needs a lot more work to do to it before its finalised however I have decided that I don’t want to use this colour scheme as I feel it looks too cartoonish and in my opinion it appeals to a much younger audience. I feel this logo would look a lot better shrunk down however I do prefer my previous logo idea and I have decided to work on that one as it fits a lot better with the context of the project.

Developing Logo.

Posted by Lauren Chandler

After analysing my logo in more depth and asking for some critical opinions of others, I realised that the logo I previously created looked like skeleton hands when it should look like rope. This wasn’t what I wanted to show so I decided to go back and change it. Instead of using a grunge brush for the lines, I found a watercolour pack and decided to use that instead to see what it looked like.

I really like the outcome of this and I with this development I feel I am one step closer to my final idea for a logo.

Developing my Logo Idea.

Posted by Lauren Chandler

I was experimenting with my logo and I tried changing the outline to the style of one of the grunge brushes that I found on illustrator that I also used to create the watercolour effects, I thought this came up with really interesting textures and lines. The only I issue I have with this particular logo sketch is what it may look like when its shrunk down for the brochures. I would like to combine this with the watercolour effect somehow and include the font with it.

When applying the watercolour effect I made sure I kept the same colour scheme I wanted and just applied those. I first tried it with black and white, to see how the texture looked before applying colour.

I really like the turn out of the ones at the top, however it didn’t seem to have the same effect on the anchor part and no matter what I did, it wasn’t really changing. So I gave up on this for now and started to apply to colour scheme, this is what I created:

Again, I really liked the outcome of the lines, however the anchor didn’t look as good to me. I would like to keep the ship lines in my logo however I may change the anchor part into another image as I don’t feel satisfied or happy with it.

Colour Experiments.

Posted by Lauren Chandler

In todays workshop we were focusing on colour play. This included learning the difference about RGB and CMYK. We then went off to experiment ourselves. I went straight onto Pinterest and looked onto images that I was drawn too specifically for their colour schemes. I then downloaded these into Indesign and with using the eyedropper tool I was able to select the images and it came up with the strongest colours that it could pick up. I then put these into a presentation pdf:

Colour moodboard

My favourite one out of all of these experiments was the last one of ‘The Wanderer’ which I have included already in my research for my logo. I really like the major contrast in the colours, however they work really well with each other. I placed these colours into Illustrator and experimented with Shades, Tints, Complimentary Colours and Saturation / Desaturation.

I really like this colour scheme and I am going to experiment with this one when creating more content for ‘High Seas Ink’. I will also develop another a colour scheme I like for a back up.

DESIGN LEVEL 2

Lauren Chandler

Project 3 Development

Developing a Final Font.

Second Logo Idea

Developing Logo.

Developing my Logo Idea.

Colour Experiments.