I decided to test my finalised logo when it was shrinked down to 1cm up to enlarged at 22 cm which was largest I could fit on a A4 spread. I did this to ensure that the logo would be suitable for being printed on letters or printed on a large poster without any confusing on what the logo is. The one problem I found my logo had was that as it has the name of the company across the middle of the logo, it was difficult to read. However I feel that the colouring and the pattern of my logo aids this and depending on whether you have seen the logo before you will be able to notice what company it is. I feel that my logo has no issues when it is enlarged, due to its level of detail and because it does the font across it, it can take up as much space as no supporting text is needed. I then took the image and put it in greyscale to see how it would look if it was printed out in black and white. I feel that the logo is quite light however its still eye-catching due to the four different tones in the image.
If I was to improve this logo I would have placed the companies name next to it so it could be visible shrunk down to 1cm. However, I don’t think the logo would have the same effect due to the fact it compliments the text and the wave effect.
I have added a PDF of a Branding Booklet which goes into more detail of the uses of my logo design: