I took the logo breakdown I did and choose my favourite. It was between the floral design and the watercolour design. Even though I was going with the watercolour design initially I have decided to go for the floral design instead as I feel it is more striking and would work better when its shrunk down and enlarged.
Tag Archives: Logo
Logo Breakdown
I still felt like there was a lot of work that needed doing to my logo so I decided to break the logo down and work on bits of it individually. I needed to work on the bottom part of the anchor as it wasn’t portraying what I wanted very well. I decided to expand this shape further with different widths and curves in different places. I also decreased the amount of lines I had in the ‘ship’ part of my logo and I also experimented with another line effect I found which added a ‘flower’ decorative approach to the ship, this effect makes it look closer to the tattoo context which I do like and it definitely competes with my original idea of the watercolour effect.
Layout.
Circles
Yesterdays lecture we learnt a bit more about logos and the term branding. One part of the lecture stood out to me and made me include it into my logo, this was the subject of the circle. A circle shows protection and safety, even represents trust, all of these factors I feel are relevant to High Seas Ink as they want their customers to trust their company and want to be reassured that they are safe and I feel that adding a circle around my design is a nice subtle way of showing this. I added a different variety and styles of circles around my logo design:
The one that stands out to me the most is the bottom left design . I really like how the circle doesn’t break unlike come of the others and it has some different shades, lines and tones. I think this works rely well and suits the logo itself.
Developing a Final Font.
I started to focus more on my font for the companies title. I felt as if my previous font was too fancy for what I wanted to convey, despite it being a traditional tattoo style. I decided to go back to drawing on graph paper and roughly drew the companies name. I did a couple in italics and the others accurately measured up straight to the graph. I really like the effect some of these have so I decided to scan my favourites into illustrator and created them digitally.
Once I put my chosen fonts into illustrator I used the curvature tool to outline the fonts then I used different outlines for each letter to make it seem more relaxed. These were my three outcomes:
The font I have chosen to pick to go alongside my logo is the top one. I like that it sticks with the theme of ‘scripture’ yet has my own take on it as its my handwriting. I am going to experiment with this next to my current logo.