I took the logo breakdown I did and choose my favourite. It was between the floral design and the watercolour design. Even though I was going with the watercolour design initially I have decided to go for the floral design instead as I feel it is more striking and would work better when its shrunk down and enlarged.
I still felt like there was a lot of work that needed doing to my logo so I decided to break the logo down and work on bits of it individually. I needed to work on the bottom part of the anchor as it wasn’t portraying what I wanted very well. I decided to expand this shape further with different widths and curves in different places. I also decreased the amount of lines I had in the ‘ship’ part of my logo and I also experimented with another line effect I found which added a ‘flower’ decorative approach to the ship, this effect makes it look closer to the tattoo context which I do like and it definitely competes with my original idea of the watercolour effect.
I did some experiments on how I would layout my logo and text together. I took my chosen font and my logo so far and started to fiddle round with sizes, curves and placements:
Yesterdays lecture we learnt a bit more about logos and the term branding. One part of the lecture stood out to me and made me include it into my logo, this was the subject of the circle. A circle shows protection and safety, even represents trust, all of these factors I feel are relevant to High Seas Ink as they want their customers to trust their company and want to be reassured that they are safe and I feel that adding a circle around my design is a nice subtle way of showing this. I added a different variety and styles of circles around my logo design:
The one that stands out to me the most is the bottom left design . I really like how the circle doesn’t break unlike come of the others and it has some different shades, lines and tones. I think this works rely well and suits the logo itself.
After experimenting around with my last colour scheme mixed with the font, I felt as if it didn’t fit into the context of my company. So I went back into my colour mood board and decided to take a different route for my colours. My new colour scheme has a lot more darker tones and colours in which goes well with the ‘tattoo’ style and fits into the theme of ships a little better, making it less ‘cartoonish’ and more sophisticated.
