DESIGN LEVEL 2

Lauren Chandler

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Logo Breakdown

Posted by Lauren Chandler

I still felt like there was a lot of work that needed doing to my logo so I decided to break the logo down and work on bits of it individually. I needed to work on the bottom part of the anchor as it wasn’t portraying what I wanted very well. I decided to expand this shape further with different widths and curves in different places. I also decreased the amount of lines I had in the ‘ship’ part of my logo and I also experimented with another line effect I found which added a ‘flower’ decorative approach to the ship, this effect makes it look closer to the tattoo context which I do like and it definitely competes with my original idea of the watercolour effect.

logo development

Posted in Project 3, Project 3 Development, Project 3 Experiments

Tagged Experiments, Logo, Project 3

Feb·06

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